BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -Fan identification is defined as the personal commitment and emotional involvement customers have with a sport organization. When a customer identifies closely with an organization, a sense of connectedness ensues and he or she begins to define him-or herself in terms of the organization (Mael & Ashforth, 1992).

Detailed explanation-2: -The primary role of sports marketing managers is to develop marketing campaigns designed to support a team’s revenue goals. This is often accomplished through advertising, branding, and promotional programs.

Detailed explanation-3: -Sports Marketing is a subdivision of marketing which focuses both on the promotion of sports events and teams as well as the promotion of other products and services through sporting events and sports teams focussed on customer-fans.

Detailed explanation-4: -The four P’s are product, price, place, and promotion. Each sports organization is going to utilize a different combination of these four P’s. They’ll each have a different product, a different price, a different place, and different promotions to attract any given target segment.

Detailed explanation-5: -In addition, sports marketers have no control over the quality of the core product because every game and/or competition is highly spontaneous and unpredictable (Shilbury, Quick and Westerbeek, 1998).