BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

PRINCIPLES AND PRACTICE OF MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
The first company to capitalize on the term official with regard to a professional sport product was
A
Wilson
B
Diamond
C
Rawlings
D
Spalding
Explanation: 

Detailed explanation-1: -The impact of their efforts, however, continues to be felt today. The Cincinnati Base Ball Club, also known as the Cincinnati Red Stockings, fielded the first known openly professional team in 1869 and played its first game against an opposing club on May 4.

Detailed explanation-2: -IMG ( First Sport Management And Marketing Agency): IMG was formed in 1960 with a sole deal that would show the arrival of modern-day sports marketing and is now a global leader in sports, events, media, and fashion, with operations in more than 30 countries.

Detailed explanation-3: -Fan identification is defined as the personal commitment and emotional involvement customers have with a sport organization. When a customer identifies closely with an organization, a sense of connectedness ensues and he or she begins to define him-or herself in terms of the organization (Mael & Ashforth, 1992).

Detailed explanation-4: -In addition, sports marketers have no control over the quality of the core product because every game and/or competition is highly spontaneous and unpredictable (Shilbury, Quick and Westerbeek, 1998).

There is 1 question to complete.