BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

PRINCIPLES AND PRACTICE OF MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
The following are strategies in achieving competitive advantage as identified by Porter (1985) EXCEPT:
A
Innovation
B
Time
C
Cost Leadership
D
Quality
Explanation: 

Detailed explanation-1: -Porter’s Generic Strategies is a group of four categories of competitive strategy: Differentiation, Cost Leadership, Focus (Cost), Focus (Differentiation).

Detailed explanation-2: -According to Porter’s Generic Strategies model, there are three basic strategic options available to organizations for gaining competitive advantage. These are: Cost Leadership, Differentiation and Focus.

Detailed explanation-3: -Porter (1985) introduced Generic Strategies in order to help a firm to position itself in the industry. It also can create a sustainable competitive advantage to a company. Generic strategies consist of three approaches, namely cost leadership, differentiation, and focus.

There is 1 question to complete.