BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

PRINCIPLES AND PRACTICE OF MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
The group of consumers to whom a product is marketed is the
A
demographic
B
target market
C
sports fan
D
audience
Explanation: 

Detailed explanation-1: -What Is a Target Market? A target market is a group of people that have been identified as the most likely potential customers for a product because of their shared characteristics such as age, income, and lifestyle.

Detailed explanation-2: -A target market is a group of potential customers that you identify to sell products or services to. Each group can be divided into smaller segments. Segments are typically grouped by age, location, income and lifestyle.

Detailed explanation-3: -What Is Target’s Consumer Age? The majority of Target shoppers are between the ages of 18 and 44, so Target considers this demographic their target market. However, the most frequent shoppers from within this group tend to be in their 30s and early 40s.

Detailed explanation-4: -The four target markets are geographic, demographic, psychographic, and behavioral.

There is 1 question to complete.