BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -Purposive sampling refers to a group of non-probability sampling techniques in which units are selected because they have characteristics that you need in your sample. In other words, units are selected “on purpose” in purposive sampling.

Detailed explanation-2: -Non-probability sampling is a method of selecting units from a population using a subjective (i.e. non-random) method. Since non-probability sampling does not require a complete survey frame, it is a fast, easy and inexpensive way of obtaining data.

Detailed explanation-3: -What is Purposive Sampling? Purposive sampling is a non-probability method for obtaining a sample where researchers use their expertise to choose specific participants that will help the study meet its goals. These subjects have particular characteristics that the researchers need to evaluate their research question.

Detailed explanation-4: -Non-probability sampling method is a technique in which the researcher chooses samples based on subjective judgment, preferably random selection. These are also known as Random sampling methods.