BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

RESEARCH METHODOLOGY

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
A research study is to be conducted into the time spent by students on social media. Which of the following actions would contribute to the validity of the research?
A
The participants have to be identified
B
A case study is conducted in a single school
C
Qualitative data is graphed based on findings
D
The student participants are to be randomly selected
Explanation: 

Detailed explanation-1: -You can increase the validity of an experiment by controlling more variables, improving measurement technique, increasing randomization to reduce sample bias, blinding the experiment, and adding control or placebo groups.

Detailed explanation-2: -Social media research is the process of analyzing social media data to conduct quantitative (and at times qualitative) research in order to understand how audiences relate to topics, by using tools and data extraction techniques.

Detailed explanation-3: -Most frequently used methods include: Observation / Participant Observation. Surveys. Interviews.

Detailed explanation-4: -Quantitative research methods are designed to collect numerical data that can be used to measure variables. Quantitative data is structured and statistical; its results are objective and conclusive.

There is 1 question to complete.