BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -Survey research is a quantitative approach that features the use of self-report measures on carefully selected samples. It is a flexible approach that can be used to study a wide variety of basic and applied research questions.

Detailed explanation-2: -A dichotomous question allows respondents to provide short, concise, and direct answers in the research questionnaire. Dichotomous questions are used to collect quantitative information from respondents, and to also eliminate unnecessary complexities in data collection.

Detailed explanation-3: -Questionnaires are typically used to answer simple queries-or example, how many potential customers there are in the local area, whether they would find such a product or service useful and the sort of price they would be willing to pay for it.

Detailed explanation-4: -The four main ways to conduct surveys are through in-person interviews, by telephone, through the mail, and over the Internet. As with other aspects of survey design, the choice depends on both the researcher’s goals and the budget.