BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -Thus, we can define interpretive theories as ontological and epistemological tools used in research concerned with understanding how individuals and groups create meaning in their everyday practices, communication, and lived experiences.

Detailed explanation-2: -Interpretive method emphasises understanding over explanation and prediction. It takes the stand that, in view of complex and variable nature of human behaviour and experience, its method of investigation should be different from the method of investigation of the physical world.

Detailed explanation-3: -For example, a sociologist might ask people why they scratch their face or twirl their hair when they talk, and the sociologist would analyze those responses to come up with a conclusion; this is an example of interpretivism.

Detailed explanation-4: -Interpretive approaches rely on questioning and observation in order to discover or generate a rich and deep understanding of the phenomenon being investigated. This is closely associated with qualitative methods of data collection.