BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -Action research: Its primary aim is to solve an immediate problem. It is cyclic in nature, with one improving upon the previous. It is a form of interpretive research to study human actions and social practices with the participation of the researcher.

Detailed explanation-2: -Action research is either research initiated to solve an immediate problem or a reflective process of progressive problem solving led by individuals working with others in teams or as part of a “community of practice” to improve the way they address issues and solve problems.

Detailed explanation-3: -Action research can be based in problem-solving, if the solution to the problem results in the improvement of practice. Action research is iterative; plans are created, implemented, revised, then implemented, lending itself to an ongoing process of reflection and revision.

Detailed explanation-4: -The goal of action research is not to add to a general body of knowledge but, rather, to inform local practice, engage in professional learning, build a community practice, solve a problem or understand a process or phenomenon within a particular context, or empower participants to generate self-knowledge.

Detailed explanation-5: -Action research is focused on immediate application, not on the development of a theory, not upon general application.