BUSINESS ADMINISTRATION
RESEARCH METHODOLOGY
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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After conducting a knit “n” natter focus group, what did researcher recommend regarding its benefits and problems?
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the format engenders discomfort in its participants
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the format is ineffective in researching women
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the format fails to acknowledge feminine forms of creativity
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the format is an effective craft-based focus group for research around women’s domestic issues
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Explanation:
Detailed explanation-1: -Given their qualitative nature, focus groups allow researchers to look beyond the facts and numbers that might be obtained via survey methodology-researchers can learn or confirm the meaning behind the facts.
Detailed explanation-2: -For general consumers, focus group companies like Drive Research, suggest choosing a time that is 5:30 p.m. or later (after traditional working hours). Furthermore, try to end your groups before 9 p.m. or 9:30 p.m. at the latest.
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