BUSINESS ADMINISTRATION
RESEARCH METHODOLOGY
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Questionnaires do not have to be coded
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Interviewing time is reduced
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Data quality is enhanced
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There is little opportunity for interviewer bias
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Detailed explanation-1: -Advantages. CAPI facilitates logic checks, skip patterns, and validations during the interview. This makes the survey more efficient and helps assure higher quality data. It also saves later efforts on data cleaning and data entry.
Detailed explanation-2: -Flexibility of questioning For the interviewer, it is a much better way to screen candidates and ensure you are speaking to the most appropriate individual before beginning the interview and it allows them to spend more time on any specific areas of interest mentioned by the respondent.
Detailed explanation-3: -Cost-Effective: As compared to face-to-face surveys, CATI surveys are cost-effective as everything can be done remotely. Higher Response Rates: Not everyone can reach out to meet you. So, compared to face-to-face surveys, CATI surveys deliver a much higher response rate.
Detailed explanation-4: -Research can be gathered quickly because phone interviews are live and skilled interviewers can complete a lot of surveys in a day of work. Most people have telephones, so you potentially have a wide audience to reach.