BUSINESS ADMINISTRATION
RESEARCH METHODOLOGY
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Liket
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Likert
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Litkert
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Detailed explanation-1: -The most common example is the Likert scale, star rating, and slider. For instance, when you visit an online shopping site, it asks you to rate your shopping experience. It is a popular choice for conducting market research. It can gather more relative information about a product or certain aspects of the product.
Detailed explanation-2: -A Likert scale is a rating scale used to measure opinions, attitudes, or behaviors. It consists of a statement or a question, followed by a series of five or seven answer statements. Respondents choose the option that best corresponds with how they feel about the statement or question.
Detailed explanation-3: -The Likert scale is a familiar example of a graphic rating scale. Typically depicted in a table or matrix, the responder can select either a number (e.g., 1-3, 1-5) or a worded response (Very satisfied – Very unsatisfied) along the top of the matrix or table that corresponds to a list of items being asked.