BUSINESS ADMINISTRATION
RESEARCH METHODOLOGY
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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causal
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explanatory
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experimental
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cross-longitudinal
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exploratory
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Detailed explanation-1: -At Momentum Market Intelligence (MMI) a client experiences a 12% decline in market share. Since MMI knows “they don’t know what the problem is, ” the research design they should use is: E) exploratory. Which of the following is true about research design?
Detailed explanation-2: -As the name implies, exploratory research is an approach to market investigation that seeks to answer questions about a previously unknown subject through independent exploration.
Detailed explanation-3: -For example, ‘a study into the implications of COVID-19 pandemic into the global economy’ is an exploratory research. COVID-19 pandemic is a recent phenomenon and the study can generate an initial knowledge about economic implications of the phenomenon.
Detailed explanation-4: -The methods of exploratory research can be categorized into primary and secondary research methods. Primary research includes gathering data through observations, interviews, focus groups, and surveys. Secondary research includes gathering data through case studies, existing literature, and online sources.