BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -Ethnographic research originated in the field of anthropology, and it often involved an anthropologist living with an isolated tribal community for an extended period of time in order to understand their culture.

Detailed explanation-2: -Ethnography originated in early anthropology in the 1800s. The roots of ethnography can be traced back to colonisation of the ‘New World’, when anthropologists became interested in exploring races and cultures outside Europe.

Detailed explanation-3: -ethnography, descriptive study of a particular human society or the process of making such a study. Contemporary ethnography is based almost entirely on fieldwork and requires the complete immersion of the anthropologist in the culture and everyday life of the people who are the subject of his study.

Detailed explanation-4: -Ethnography, as a method, was primarily developed and popularized by the well-known anthropologist Bronislaw Malinowski. This approach was further popularized by anthropologist Franz Boas, who was highly influential in the United States.

Detailed explanation-5: -Ethnography aims to describe life as it is lived and experienced, by a people, somewhere, sometime. Anthropology, by contrast, is an inquiry into the conditions and possibilities of human life in the world.