BUSINESS ADMINISTRATION
RESEARCH METHODOLOGY
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
|
|
A study into the role of social networking sites as an effective marketing communication channel
|
|
|
An investigation into the ways of improvement of quality of customer services within hospitality sector in London
|
|
|
Market researchers that want to observe habits of consumers.
|
Detailed explanation-1: -Exploratory research typically seeks to create hypotheses rather than test them. Data from exploratory studies tends to be qualitative. Examples include brain-storming sessions, interviews with experts, and posting a short survey to a social networking website. Descriptive studies have more guidelines.
Detailed explanation-2: -Explanatory research seeks neither to generate new knowledge nor solve a specific problem; rather it seeks to understand why something happens. For example, imagine that you would like to know whether one’s age affects his or her ability to use a particular type of computer software.
Detailed explanation-3: -Exploratory research applications include case studies, field observations, focus groups, and interviews. Descriptive research applications include descriptive surveys, descriptive-normative surveys, descriptive analysis surveys, and correlative surveys.
Detailed explanation-4: -secondary research-such as reviewing available literature and/or data. informal qualitative approaches, such as discussions with consumers, employees, management or competitors. formal qualitative research through in-depth interviews, focus groups, projective methods, case studies or pilot studies.