BACHELOR OF BUSINESS ADMINISTRATION

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BUSINESS ADMINISTRATION

RESEARCH METHODOLOGY

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Exploratory research often relies on ____ research such as review of the literature and/or ____ approaches to data gathering.
A
primary, quantitative
B
secondary, quantitative
C
primary, qualitative
D
secondary, qualitative
Explanation: 

Detailed explanation-1: -Exploratory research is a methodology approach that explores research questions that have not previously been studied in depth. It is often used when the issue you’re studying is new, or the data collection process is challenging in some way.

Detailed explanation-2: -The Literature Review By contrast, literature reviews in exploratory research are carried out to demonstrate that little or no work has been done on the group, process, or activity under consideration and that an open-ended approach to data collection is, therefore, wholly justified.

Detailed explanation-3: -Is explanatory research quantitative or qualitative? Explanatory research model is a quantitative method that is used to test a hypothesis by collecting data that supports or defies it.

Detailed explanation-4: -Qualitative Research is primarily exploratory research. It is used to gain an understanding of underlying reasons, opinions, and motivations. It provides insights into the problem or helps to develop ideas or hypotheses for potential quantitative research.

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