BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -Snowball sampling relies on the use of referrals. Here, the researcher recruits one or more initial participants, who then recruit the next ones. Participants share similar characteristics and/or know each other.

Detailed explanation-2: -In snowball sampling, a researcher identifies one or two people they would like to include in their study but then relies on those initial participants to help identify additional study participants.

Detailed explanation-3: -Snowball sampling is used when researchers have difficulty finding participants for their studies. This typically occurs in studies on hidden populations, such as criminals, drug dealers or sex workers, as these individuals tend to be difficult for researchers to access.

Detailed explanation-4: -Cluster sampling divides your population into groups and a simple random selection of those groups is made. You then survey everybody within the selected groups.