BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

RESEARCH METHODOLOGY

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
In a test marketing study of a new type of instant tea, sales volume (as measured by dollar sales) is most likely to be a(n):
A
random variable
B
independent variable
C
control variable
D
dependent variable
Explanation: 

Detailed explanation-1: -Explanatory research attempts to clarify why and how there is a relationship between two aspects of a situation or phenomenon.

Detailed explanation-2: -Which of the following is a simple statement of researchers’ intention and a crucial element of a research study? Q. Operationalization is the process of defining variables into measurable factors.

Detailed explanation-3: -Primary research is research you conduct yourself (or hire someone to do for you.) It involves going directly to a source – usually customers and prospective customers in your target market – to ask questions and gather information.

Detailed explanation-4: -All of the following are uses of exploratory research EXCEPT: Establishing casual relationships between variables.

There is 1 question to complete.