BUSINESS ADMINISTRATION
RESEARCH METHODOLOGY
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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In addition to the formal analysis of focus-group data, any summary of data should also include ____
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the most important themes
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the most noteworthy quotes
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Both A and B
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Only A
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Explanation:
Detailed explanation-1: -Specifically, the analytical techniques that lend themselves to focus group data are constant comparison analysis, classical content analysis, keywords-in-context, and discourse analysis (for a review of analytical techniques, see, for example, Leech & Onwuegbuzie, 2007, 2008).
Detailed explanation-2: -The main methods of data collection during a focus group discussion include audio and tape recording, note-taking and participant observation (Stewart, Shamdasani, & Rook, 2007).
There is 1 question to complete.