BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -Snowball sampling is a recruitment technique in which research participants are asked to assist researchers in identifying other potential subjects.

Detailed explanation-2: -Snowball sampling is a non-probability sampling method where new units are recruited by other units to form part of the sample. Snowball sampling can be a useful way to conduct research about people with specific traits who might otherwise be difficult to identify (e.g., people with a rare disease).

Detailed explanation-3: -After the targets participate in the study, the researcher asks the participants to give recommendations on other people in the target population. The researcher contacts the recommended potential participants in the target population and asks them to participate in the study.

Detailed explanation-4: -The snowball sampling method is extensively used where a population is unknown and rare and it is tough to choose subjects to assemble them as samples for research.

Detailed explanation-5: -Snowball sampling Researchers use snowball sampling when the study involves sampling groups of people who are more difficult to gather. To gather people to survey, researchers may ask the test subjects they do have to contact and nominate others to take part in the study.