BUSINESS ADMINISTRATION
RESEARCH METHODOLOGY
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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In which of the following do both methods provide primary qualitative data?
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Experiments and interviews
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Questionnaires and sampling
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Literature reviews and surveys
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Observations and case studies
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Explanation:
Detailed explanation-1: -Naturalistic observation is used to collect both types of data; qualitative and quantitative. However, structured observation is more used to collect quantitative rather than qualitative data.
Detailed explanation-2: -Mixed methods research is the collection and analysis of both qualitative and quantitative data and its integration, drawing on the strengths of both approaches.
Detailed explanation-3: -Primary Qualitative Methods Surveys-a survey gathers information via a questionnaire. It may involve quantitative as well as qualitative data. Focus Groups-consists of a small group (generally six to twelve people) with a goal of gathering opinions, beliefs, and attitudes about a topic of interest.
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