BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -Descriptive Research is a fact finding investigation which is aimed at describing the characteristics of individual, situation or a group (or) describing the state of affairs as it exists at present.

Detailed explanation-2: -Descriptive research is a research method describing the characteristics of the population or phenomenon studied. This descriptive methodology focuses more on the “what” of the research subject than the “why” of the research subject.

Detailed explanation-3: -Qualitative data describes qualities or characteristics. It is collected using questionnaires, interviews, or observation, and frequently appears in narrative form.

Detailed explanation-4: -Basic research is an investigation of basic principles and reasons for the occurrence of a particular event or process or phenomenon. It is also called theoretical research. The study or investigation of some natural phenomenon or relating to pure science is termed basic research.

Detailed explanation-5: -Descriptive research aims to accurately and systematically describe a population, situation or phenomenon. It can answer what, where, when and how questions, but not why questions. A descriptive research design can use a wide variety of research methods to investigate one or more variables.