BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

RESEARCH METHODOLOGY

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
It uses design characteristics from both qualitative and quantitative approaches in a single studies or series of studies.
A
Qualitative research design
B
Quantitative research design
C
Mixed-method research design
Explanation: 

Detailed explanation-1: -What is mixed methods research? Mixed methods research is a research method that combines and integrates qualitative and quantitative research methods in a single research study. It involves collecting and analyzing qualitative and quantitative data to understand a phenomenon better and answer the research questions.

Detailed explanation-2: -A mixed methods research design is a procedure for collecting, analyzing, and “mixing” both quantitative and qualitative research and methods in a single study to understand a research problem.

Detailed explanation-3: -Quantitative research, like online surveys, tends to be more numbers-focused and can help to assess hypotheses from qualitative research. Adding a quantitative approach to qualitative research can provide a more holistic (and quantifiable) view of the subject matter you are researching.

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