BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -Purposive sampling refers to a group of non-probability sampling techniques in which units are selected because they have characteristics that you need in your sample. In other words, units are selected “on purpose” in purposive sampling.

Detailed explanation-2: -What is Purposive Sampling? Purposive sampling, also known as judgmental, selective, or subjective sampling, is a form of non-probability sampling in which researchers rely on their own judgment when choosing members of the population to participate in their surveys.

Detailed explanation-3: -Common non-probability sampling methods include convenience sampling, voluntary response sampling, purposive sampling, snowball sampling, and quota sampling.

Detailed explanation-4: -Non-probability sampling is a method of selecting units from a population using a subjective (i.e. non-random) method. Since non-probability sampling does not require a complete survey frame, it is a fast, easy and inexpensive way of obtaining data.

Detailed explanation-5: -In a non-probability sample, some members of the population, compared to other members, have a greater but unknown chance of selection. There are five main types of non-probability sample: convenience, purposive, quota, snowball, and self-selection.