BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

RESEARCH METHODOLOGY

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Qualitative Research is a non-quantitative type of analysis which is aimed at finding out the quality of a particular phenomenon
A
TRUE
B
FALSE
Explanation: 

Detailed explanation-1: -A phenomenon (plural, phenomena) is a general result that has been observed reliably in systematic empirical research. In essence, it is an established answer to a research question.

Detailed explanation-2: -Qualitative Research is primarily subjective in approach as it seeks to understand human behavior and reasons that govern such behavior. Researchers have the tendency to become subjectively immersed in the subject matter in this type of research method.

Detailed explanation-3: -Qualitative research is concerned with non-statistical methods of inquiry and analysis of social phenomena. It draws on an inductive process in which themes and categories emerge through an analysis of data collected by such techniques as interviews, observations, videotapes, and case studies.

Detailed explanation-4: -The purpose of a qualitative research is not to verify a causal relationship by falsifying a no-relationship hypothesis. Instead, it recognizes the multifaceted interpretations of human experience, and the iterative relation within social and cultural systems.

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