BUSINESS ADMINISTRATION
RESEARCH METHODOLOGY
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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It is based on a collection of non-numerical data such as words and pictures
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It often uses small samples
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It uses the inductive method
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It is typically used when a great deal is already known about the topic of interest
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Detailed explanation-1: -Qualitative research is used in all the following circumstances, EXCEPT: It is based on a collection of non-numerical data such as words and pictures. It often uses small samples. It uses the inductive method.
Detailed explanation-2: -Qualitative research is a form of inquiry that analyzes information conveyed through language and behavior in natural settings. It is used to capture expressive information not conveyed in quantitative data about beliefs, values, feelings, and motivations that underlie behaviors.
Detailed explanation-3: -What qualitative research is not: Quantifiable: Surveys, even those that include open-ended questions, are never qualitative, neither is putting numbers to frequencies of word occurrences.