BUSINESS ADMINISTRATION
RESEARCH METHODOLOGY
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Dichotomous
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Continuous
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Detailed explanation-1: -For example, a good dichotomous question would be, “Are you taller than 6 feet?” While a bad dichotomous question would be, “Do you like the songs in album X? The respondent might not be able to express the way they feel through a Yes/No choice.
Detailed explanation-2: -Dichotomous (outcome or variable) means “having only two possible values", e.g. “yes/no", “male/female", “head/tail", “age > 35 / age <= 35” etc.
Detailed explanation-3: -Dichotomous questions are closed-ended questions that do not allow for further explanations. The responses are clear-cut. For example: Have you visited the mall before? Answer: Yes or No.
Detailed explanation-4: -a closed-ended question in a marketing research questionnaire in which a respondent must choose one response from two or more possible alternatives.