BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -A focus group is a group interview of approximately six to twelve people who share similar characteristics or common interests. A facilitator guides the group based on a predetermined set of topics. The facilitator creates an environment that encourages participants to share their perceptions and points of view.

Detailed explanation-2: -Include a cover page with the name of the report, date, location, company name and topic discussed. Start the report with an executive summary that outlines when the focus group was held, where, who participated, the purpose and any big-picture results obtained.

Detailed explanation-3: -Thematic analysis is a qualitative data analysis method that involves reading through a data set (such as transcripts from in depth interviews or focus groups), and identifying patterns in meaning across the data to derive themes.

Detailed explanation-4: -Focus groups are a type of qualitative research. Observations of the group’s dynamic, their answers to focus group questions, and even their body language can guide future research on consumer decisions, products and services, or controversial topics.