BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -Many qualitative studies collect audio or video data (e.g. recordings of interviews, focus groups or talk in consultation), and these are usually transcribed into written form for closer study.

Detailed explanation-2: -Video recordings have been used for scientific purposes in various disciplines. They provide a rich source of data for both quantitative and qualitative rese-arch (8, 5, 19-21).

Detailed explanation-3: -Much qualitative data exists in the form of narrative (text) scripts, commonly gathered from interviews, survey questions, journals, recorded observations, or existing documents, among other sources.

Detailed explanation-4: -For researchers doing qualitative research, interviews are a commonly used method. Data collected through interviews can be recorded through field notes, transcripts, or tape recordings.

Detailed explanation-5: -Film and video are used in qualitative research as data collection tools, as sources of information and dialogue between researchers and participants, and as mechanisms for disseminating research results.