BUSINESS ADMINISTRATION
RESEARCH METHODOLOGY
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Structured interview
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Focus group discussions
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Mall intercept questionnaire
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Schedule
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Semi-structured interviews.
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Detailed explanation-1: -While there isn’t an official book of survey questions or survey taxonomy, I find it helpful to break down survey questions into four classes: open-ended, closed-ended (static), closed-ended (dynamic), and task-based.
Detailed explanation-2: -Unstructured Questionnaires: An unstructured questionnaire collects qualitative data. The questionnaire in this case has a basic structure and some branching questions but nothing that limits the responses of a respondent. The questions are more open-ended.
Detailed explanation-3: -In simple terms, structured interview is patterned with a predetermined set of questions whereas an unstructured interview does not involve any fixed format and focuses more on spontaneity.
Detailed explanation-4: -Closed-ended questions use a set of options which limit a respondent’s answer. Respondents cannot share their opinion freely.