BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -A representative sample is a subset of a population that seeks to accurately reflect the characteristics of the larger group.

Detailed explanation-2: -Population is divided into subgroups, called strata, according to some variable or variables in importance to the study. Variables often used include: age, gender, ethnic origin, SES, diagnosis, geographic region, institution, or type of care. Two approaches to stratification-proportional & disproportional.

Detailed explanation-3: -The study population is the subset of the target population available for study (e.g. schizophrenics in the researcher’s town). The study sample is the sample chosen from the study population.

Detailed explanation-4: -Answer: sample is a segment of the population selected for marketing research to represent the population as a whole.

Detailed explanation-5: -The accessible population is the population in research to which the researchers can apply their conclusions. This population is a subset of the target population and is also known as the study population. It is from the accessible population that researchers draw their samples.