BUSINESS ADMINISTRATION
RESEARCH METHODOLOGY
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Indepth interviews
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Focus group discussions
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Projective techniques
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Sociometric analysis
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Questionnaire
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Detailed explanation-1: -Primary data collection is the process of gathering data directly from a first-hand source. In other words, it’s data that’s collected by the organization that expects to use it. Methods include surveys, interviews, observation, and focus groups.
Detailed explanation-2: -One of the most commonly used market research methods, Surveys are an easy way to understand your target audience and allow you to test a large sample size to determine if findings are true across a larger segment of your customers.
Detailed explanation-3: -15. What is it called when research agencies use a single questionnaire to collect primary data on behalf of a number of their business clients at the same time? postal survey.
Detailed explanation-4: -Direct personal observation is a method for collecting primary data as it is been recorded for the first time.