BUSINESS ADMINISTRATION
RESEARCH METHODOLOGY
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Exploratory research
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Conclusive research
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Causal research
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Descriptive research
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Detailed explanation-1: -Exploratory research is a type of Research design that has the prime objective of providing insights into and comprehending the problem situation confronting the researcher.
Detailed explanation-2: -The main objective of marketing research is to identify the needs, wants and demands of the target customer, so that the firm can introduce changes in the product according to the important requirements.
Detailed explanation-3: -According to the text, the objective of exploratory research is to test specific hypotheses and examine specific relationships. Exploratory research is typically more formal and structured than conclusive research. The objective of causal research is discovery of ideas and insights.
Detailed explanation-4: -The objective of causal research is discovery of ideas and insights. A characteristic of descriptive research is that it is often the front end of total research. The manipulation of one or more independent variables is a characteristic of causal research.