BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

RESEARCH METHODOLOGY

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
The two paradigms, positivistic and interpretive then divide the research method in two, they are ____
A
concrete and abstract
B
quantitative and qualitative
Explanation: 

Detailed explanation-1: -Positivism and Interpretivism are the two basic approaches to research methods in Sociology. Positivist prefer scientific quantitative methods, while Interpretivists prefer humanistic qualitative methods. This post provides a very brief overview of the two.

Detailed explanation-2: -Specifically, positivism was traditionally considered to be chiefly associated with quantitative methods, whereas qualitative research tends to be associated with more subjectivist positions of the researchers. However, the positivist paradigm and qualitative methods can coexist in harmony.

Detailed explanation-3: -The positivist paradigm is based in the. assumption that a single tangible reality. exists-one that can be understood, identified, and measured.

Detailed explanation-4: -The quantitative paradigm is based on positivism. Science is characterized by empirical research; all phenomena can be reduced to empirical indicators which represent the truth.

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