BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -Surveys can be divided into two broad categories: the questionnaire and the interview. Questionnaires are usually paper-and-pencil instruments that the respondent completes. Interviews are completed by the interviewer based on the respondent says.

Detailed explanation-2: -PAPI (Paper and pencil interviewing) is the most frequently used method for data collecting. It represents a process of personal interviewing where the pollster holds a printed-out questionnaire, reads the question to the respondent and fills the answers into the questionnaire.

Detailed explanation-3: -A questionnaire is a list of questions or items used to gather data from respondents about their attitudes, experiences, or opinions. Questionnaires can be used to collect quantitative and/or qualitative information. Questionnaires are commonly used in market research as well as in the social and health sciences.

Detailed explanation-4: -A scientific procedure means a procedure through which a given task related to the research and reaching the research aim is successively implemented. A scientific procedure is based on certain methodology.

Detailed explanation-5: -There are at least nine distinct steps: decide on the information required; define the target respondents, select the method(s) of reaching the respondents; determine question content; word the questions; sequence the questions; check questionnaire length; pre-test the questionnaire and develop the final questionnaire.