BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -Snowball sampling is also known as network, chain referral, or reputation sampling method. Snowball sampling which is a non-probability sampling method is basically sociometric. It begins by the collection of data on one or more contacts usually known to the person collecting the data.

Detailed explanation-2: -Snowball sampling is a technique in market research used to gather responses to a survey. The survey is shared with a small pool of respondents who participate, and each of those participants shares the link with their network or pool of respondents. Those respondents then participate and share again, and so on.

Detailed explanation-3: -This sampling method is often used when researchers wish to study a population where the subjects are particularly hard to identify or reach. Examples include: Individuals with rare diseases. If researchers are conducting a study of individuals with rare diseases, it may be difficult to find these individuals.

Detailed explanation-4: -Respondent-driven sampling (RDS) is a widely-used variant of snowball sampling. Respondents are selected not from a sampling frame, but from a social network of existing members of the sample. Incentives are provided for participation and for the recruitment of others.