BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -2. The research should be objective. Research involves the objective process of analysing phenomena of importance to any profession or to different fields or disciplines (Nieswiadomy, 2005).

Detailed explanation-2: -Qualitative researchers generally collect their own research data through participant observation, documentation, or direct interviews with participants. These researchers generally do not use instruments or questionnaires made by other researchers, because they are the only key to the study.

Detailed explanation-3: -Qualitative research aims to get a better understanding through first hand experience, truthful reporting, and quotations of actual conversations. It aims to understand how the participants derive meaning from their surroundings, and how their meaning influences their behavior.

Detailed explanation-4: -A phenomenon (plural, phenomena) is a general result that has been observed reliably in systematic empirical research. In essence, it is an established answer to a research question.