BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

RESEARCH METHODOLOGY

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
What is a benefit of using closed questions in research?
A
They provide qualitative data.
B
They provide quantitative data.
C
They provide detailed information on a topic
D
They provide an opportunity to justify responses.
Explanation: 

Detailed explanation-1: -Closed questions collect quantitative data. They give the respondent a limited amount of options to choose from. They are popular, as quantitative data is easier to analyse than qualitative data.

Detailed explanation-2: -Closed-ended questions are often good for surveys, because you get higher response rates when users don’t have to type so much. Also, answers to closed-ended questions can easily be analyzed statistically, which is what you usually want to do with survey data.

Detailed explanation-3: -Closed-ended survey questions are used in quantitative research projects, often for primary or broad research. Because the answers are limited to a static data set, these are more easily segmented and analyzed than open-ended questions.

There is 1 question to complete.