BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -The key feature of a single focus group is the interactive discussion of a topic by a collection of all participants and a team of facilitators as one group in one place. This is the most common and classical type of focus group discussion (Morgan, 1996).

Detailed explanation-2: -What are focus groups used to measure? The purpose of focus groups is to gain insight into the experiences and perspectives of various stakeholders, such as program participants, customers, or employees of an organization.

Detailed explanation-3: -A focus group is a research technique used to collect data through group interaction. The group comprises a small number of carefully selected people who discuss a given topic. Focus groups are used to identify and explore how people think and behave, and they throw light on why, what and how questions.

Detailed explanation-4: -The general characteristics of the Focus Group are people’s involvement, a series of meetings, the homogeneity of participants with respect to research interests, the generation of qualitative data, and discussion focused on a topic, which is determined by the purpose of the research.