BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

RESEARCH METHODOLOGY

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
What is the primary source of ethnographic data?
A
participant observation
B
structured interview
C
cultural practice
D
document study
Explanation: 

Detailed explanation-1: -Participant observation is based on the social sciences, particularly social anthropology and on the premise that you go and study a different, and often remote culture. The appeal to management research is that it can study the culture of an organisation in depth.

Detailed explanation-2: -Ethnographic sources today are written descriptions and analyses of the complexity of a culture. They address how various cultural institutions and practices intersect. These observances are often recorded after the researcher has lived and studied in that culture for an extended period of time.

Detailed explanation-3: -The participant observation method, also known as ethnographic research, is when a sociologist actually becomes a part of the group they are studying in order to collect data and understand a social phenomenon or problem.

Detailed explanation-4: -Ethnography is the primary method of social and cultural anthropology, but it is integral to the social sciences and humanities generally, and draws its methods from many quarters, including the natural sciences.

There is 1 question to complete.