BUSINESS ADMINISTRATION
RESEARCH METHODOLOGY
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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2 to 4
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15 to 20
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3 to 6
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6 to 10
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Detailed explanation-1: -The ideal size of a focus group is usually between five and eight participants. If the topic is of minor concern to participants, and if they have little experience with the topic, then a group size of 10 could be productive.
Detailed explanation-2: -Population: The ideal size of a focus group is 8-10 subjects, plus a facilitator and a note taker, about the size of a lively seminar class. A larger group will limit the detail of some responses because participants feel a pressure to share airtime with others.
Detailed explanation-3: -There is an undeniable group dynamic in 2 and 3 person groups, and this interaction is the distinctive feature of group interviewing. In particular, the participants can engage in the kind of “sharing and comparing” that is one of the major advantages of focus groups.
Detailed explanation-4: -Some suggest between eight and 12 people (Robson, 2002), while others argue that smaller groups of five to seven participants might be more appropriate for an in-depth conversation (Krueger, 1994).