BUSINESS ADMINISTRATION
RESEARCH METHODOLOGY
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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To simulate discussion and keep the conversation on track.
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To ask leading questions.
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To sit apart from the group and observe their behavior.
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To evaluate the group’s performance on a particular task
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Detailed explanation-1: -A focus group’s moderator or facilitator often plays a non-directive role in the discussion. This is done by posing open-ended questions that will spark conversation and ensuring that everyone has an opportunity to speak.
Detailed explanation-2: -Moderators should have characteristics that are similar to participants and be skilled in group processes. Their role is to keep discussions flowing and on track, guide discussions back from irrelevant topics, make transitions into another question, and be sensitive to mood of the group.
Detailed explanation-3: -A focus group moderators guide includes a list of questions to be asked to participants. After each question, participants should be asked strategic follow-up questions to best uncover the goals and objectives of the research. Also, remember it is okay for moderators to go off script if the conversation warrants it.
Detailed explanation-4: -The moderator is responsible for moving the discussion of each focus group along and for keep-ing it on topic. A good moderator should be skilled at creating a discussion in which he or she participates very little.
Detailed explanation-5: -The job of the moderator or the facilitator is to keep the interviewee focused on the main topic, ask the right questions and then ensure that right answers are obtained. Make the participants feel comfortable and help them open up. Introduce the topic and brief the participants as clearly as possible.