BUSINESS ADMINISTRATION
RESEARCH METHODOLOGY
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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When participants’ views are likely to be affected by socio-demographic factors.
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When you want to capture as much diversity in perspective as possible.
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When there are lots of willing volunteers who meet the relevant criteria.
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All of the above.
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Detailed explanation-1: -When might it be useful to conduct a relatively large number of focus groups? When participants’ views are likely to be affected by socio-demographic factors. When you want to capture as much diversity in perspective as possible. When there are lots of willing volunteers who meet the relevant criteria.
Detailed explanation-2: -When should you use focus groups for evaluation? To get more in-depth information on perceptions, insights, attitudes, experiences, or beliefs. Focus groups are useful for gathering subjective perspectives from key stakeholders.
Detailed explanation-3: -Focus groups are particularly useful when there are power differences between the participants and decision-makers or professionals, when the everyday use of language and culture of particular groups is of interest, and when one wants to explore the degree of consensus on a given topic (Morgan & Kreuger 1993).
Detailed explanation-4: -Population: The ideal size of a focus group is 8-10 subjects, plus a facilitator and a note taker, about the size of a lively seminar class. A larger group will limit the detail of some responses because participants feel a pressure to share airtime with others.
Detailed explanation-5: -A focus group is a research method that brings together a small group of people to answer questions in a moderated setting. The group is chosen due to predefined demographic traits, and the questions are designed to shed light on a topic of interest. It is one of 4 types of interviews.