BUSINESS ADMINISTRATION
RESEARCH METHODOLOGY
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
|
|
The whole question
|
|
|
Specific and descriptive key words
|
|
|
random words
|
|
|
a single, unclear word
|
Detailed explanation-1: -Keywords, also commonly called search terms, are the words that you enter into the database search boxes. They represent the main concepts of your research topic and are the words used in everyday life to describe the topic. Without the right keywords, you may have difficulty finding the articles that you need.
Detailed explanation-2: -There are four different keyword match types for Google Ads: broad match, phrase match, exact match, and negative match. The image below shows the syntax for using each type, what queries your ad will appear in for each, and the search terms that would surface your ads.
Detailed explanation-3: -There are 4 types of keywords: short-tail, long-tail, questions, and intent targeting keywords.