BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -Convenience sampling is a non-probability sampling method where units are selected for inclusion in the sample because they are the easiest for the researcher to access. This can be due to geographical proximity, availability at a given time, or willingness to participate in the research.

Detailed explanation-2: -Common non-probability sampling methods include convenience sampling, voluntary response sampling, purposive sampling, snowball sampling, and quota sampling.

Detailed explanation-3: -Non-probability sampling is a method of selecting units from a population using a subjective (i.e. non-random) method. Since non-probability sampling does not require a complete survey frame, it is a fast, easy and inexpensive way of obtaining data.

Detailed explanation-4: -There are five types of non-probability sampling technique that you may use when doing a dissertation at the undergraduate and master’s level: quota sampling, convenience sampling, purposive sampling, self-selection sampling and snowball sampling.

Detailed explanation-5: -A basic example of a convenience sampling method is when companies distribute their promotional pamphlets and ask questions at a mall or on a crowded street with randomly selected participants. Businesses use this sampling method to gather information to address critical issues arising from the market.