BUSINESS ADMINISTRATION
RESEARCH METHODOLOGY
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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They are easy to use and can obtain qualitative and quantitative data.
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They can be used during observations and case studies to record findings.
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A large amount of secondary information can be obtained and analysed.
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The questions can be adapted to meet the needs of the researcher and respondent.
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Detailed explanation-1: -Compared to other research methods such as the interview, the questionnaire helps bring greater structure to any research, which can help maximise the success of whatever you’re trying to investigate and answer.
Detailed explanation-2: -Advantages of questionnaires They are as follows: A questionnaire is easy to conduct and surely, large amounts of information can be obtained from a large number of respondents. Questionnaires are also cost-effective when the researchers aim to target a large population.
Detailed explanation-3: -One advantage of using a questionnaire is that: Probe questions can be asked. Respondents can be put at ease. Interview bias can be avoided.
Detailed explanation-4: -Questionnaires can cover every aspect of a topic. One of the biggest advantages is being able to ask as many questions as you like. Of course, it benefits the marketer to keep each individual questionnaire short, since respondents may find a long questionnaire frustrating.