BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

RESEARCH METHODOLOGY

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Which of the following provides a greater understanding of a concept or crystallizes a business problem, rather than providing quantification or precise measurement?
A
Causal research
B
Exploratory research
C
Descriptive research
D
Conclusive research
Explanation: 

Detailed explanation-1: -What is exploratory research? Exploratory research is a methodology approach that explores research questions that have not previously been studied in depth. It is often used when the issue you’re studying is new, or the data collection process is challenging in some way.

Detailed explanation-2: -Usually qualitative, but sometimes quantitative. Since standardized approaches tend not to be used, exploratory research is often qualitative in nature. However, in some cases, quantitative data can be gathered and generalized for a larger sample through use of surveys and experiments.

Detailed explanation-3: -Unstructured interviews are the most popular primary data collection method with exploratory studies. Additionally, surveys, focus groups and observation methods can be used to collect primary data for this type of studies.

Detailed explanation-4: -An Exploratory Case Study is used to develop an initial understanding of the program or phenomenon of interest. The focus is on discovery for the purpose of obtaining an empirically based introduction to the structure, dynamics and context of the subject of interest.

There is 1 question to complete.