BUSINESS ADMINISTRATION
RESEARCH METHODOLOGY
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Attitudes and values
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Non-numerical data
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Descriptions and explanations
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Measurements and statistics
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Detailed explanation-1: -Quantitative research methods are designed to collect numerical data that can be used to measure variables. Quantitative data is structured and statistical; its results are objective and conclusive.
Detailed explanation-2: -Quantitative research measures attitudes, behaviours, opinions and other variables to support or reject a premise. This is done by collecting numerical data, which is easily quantifiable to identify “statistical significance”.
Detailed explanation-3: -Of all the quantitative data collection methods, surveys and questionnaires are among the easiest and most effective. Many graduate students conducting doctoral research use this method because surveys and questionnaires are applicable to both quantitative and qualitative research.
Detailed explanation-4: -Quantitative data is data that can be counted or measured in numerical values. The two main types of quantitative data are discrete data and continuous data.