BUSINESS ADMINISTRATION
RESEARCH METHODOLOGY
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Which types of research questions would be well suited to focus group research?
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RQs that require participants to share and compare their experiences with each other.
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RQs that require participants to develop and generate ideas.
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RQs that require participants to explore issues of shared importance.
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All of the above
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Explanation:
Detailed explanation-1: -Focus groups use group dynamics to get shared experiences of people with similar characteristics. This is different from an interview study, where the focus is on individuals. Focus groups can be used to get feedback before, during, or after your product is developed (formative or summative evaluations).
Detailed explanation-2: -Focus groups can be useful in action research methodology and other study designs which seek to empower research participants. Focus groups are also useful in multimethod studies utilising different forms of data collection.
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