BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -Group interaction and non-verbal communication are primary benefits of focus groups. Group interaction between members of the target population during focus groups may encourage participants to make connections to various concepts through the discussions that may not occur during individual interviews.

Detailed explanation-2: -Focus groups are one of the most effective and popular market research methods available. Used to gather qualitative data and in-depth insights, they enable researchers to collect information on anything from products and services to beliefs and perceptions in order to reveal true customer attitudes and opinions.

Detailed explanation-3: -Why use focus groups and not other methods? The main purpose of focus group research is to draw upon respondents’ attitudes, feelings, beliefs, experiences and reactions in a way in which would not be feasible using other methods, for example observation, one-to-one interviewing, or questionnaire surveys.

Detailed explanation-4: -What are the advantages focus groups? Quick and relatively easy to set up. The group dynamic can provide useful information that individual data collection does not provide. Is useful in gaining insight into a topic that may be more difficult to gather through other data collection methods.

Detailed explanation-5: -A focus group is a market research method that brings together 6-10 people in a room to provide feedback regarding a product, service, concept, or marketing campaign. A trained moderator leads a 30-90-minute discussion within the group that is designed to gather helpful information.